On The Water

If you’re looking for uninhibited freedom of movement, the classic feel of cotton, quick-dry performance, the comfort of 4-way stretch, and t...

Free Fly's bestselling Reverb Short leveled up with an ultra-soft liner, boosted with the quick-dry and anti-odor performance of bamboo charcoal...

Cool retro styling with an upgraded fabric and built-in mesh compression liner for all-day comfort in and out of the water. Quick drying, stretchy,...

It's hard to beat Michigan summers around the water, right?Super soft heather gray tri-blend poly/cotton/rayon (50/25/25) tee.Assembled in USA.

Michigan's lakes and forests are some of the many things that make our state such a great place to live.Super soft heather gray tri-blend poly/cott...

The Bamboo Lightweight Hoodie II is the second generation of this women’s style, now with an updated and super dialed fit. This buttery soft and li...

Michigan + Rainbow Trout =  :)Super soft heather gray tri-blend poly/cotton/rayon (50/25/25) tee.Assembled in USA.

The Sunbriolet Sun Hat utilizes breathable UPF 50+ fabrics, moisture-wicking technology, and a varied brim width design to deliver the gold ...

Michigan is home to one of the top ten largest forested areas in the United States. With over 20 million acres of forest land, Michigan's tree line...

This hat is crafted from lightweight, breathable, quick-drying paper straw and UPF 50+ sun protection for classic and functional styling. ...

The Bamboo Lightweight Cropped Hoodie leans into the relaxed, flowy nature of our legendary Lightweight fabric with a laidback fit and sporty cro...

The Reverb Short is a jack-of-all-trades performance short, designed to handle whatever your day has in store. Part athletic short, swim short...

There are over 1 Million registered boats in Michigan. Do you know someone who Boats Well With Others?Super soft heather gray tri-blend poly/cotton...

The Reverb Short is a jack-of-all-trades performance short, designed to handle whatever your day has in store. Part athletic short, swim short, ...

Traditionally, Up North in Michigan begins around Clare and goes up to The Mighty Mac. What's your Up North? Whatever it is, when the weather warms...

In 1837 the great Mitten State officially joined the Union, becoming the 26th state. Boasting the longest fresh water shoreline in the USA, it is h...

Dive. Scoop. Gulp. Repeat. With an 84% success rate, pelicans are highly skilled fish-catchers—so it’s a safe bet to follow these birds to t...

Cut from a breathable textured slub fabric with a luxe, weighty drape, this ultra-chill polo pairs perfectly with sun-soaked beaches and looks r...

Keep it comfortable and free-flowin' in the Daylight dress. Hitting at mid-calf, this short-sleeved T-shirt dress is versatile and comfortabl...

An easygoing short upgraded with our signature comfort, the lightweight Sullivan’s Short is cut from a breezy woven fabric that combines the...

If vacation was a hoodie—it’d look a lot like this. Our Bamboo Lightweight Slub Hoodie has a super laidback, beachy feel thanks to the soft and air...

USA! USA! USA!Super soft heather gray tri-blend poly/cotton/rayon (50/25/25) tee.Assembled in USA.

Super soft heather gray tri-blend poly/cotton/rayon (50/25/25) tee.Assembled in USA.

Super soft heather gray tri-blend poly/cotton/rayon (50/25/25) tee.Assembled in USA.